The Truth Behind “The Place They Start is the Place they Stay”


Whether you’re new to the dance world, or you’re a veteran dance studio owner, you will have probably come across the saying “the place they start is the place they stay”.

What this simply means is that if a child starts at your dance studio when they are young, they are most likely to stick with your studio for life.

The reason why this is so important is because it can mean real exponential growth for your dance business.

This is how it works:

Preschoolers usually attend 1 dance class per week. By the time they’re 6-8 years old, they coming 2 times per week. As they get older this can increase to 3 to 5 times per week, and if they become a very advanced student, it could translate to over 10 hours per of dance instruction per week at your studio!

So, motivating children to join your studio when they are preschoolers can lead to 7 to 10 years (or more) of tuition and instruction at your dance studio!

The fact of the matter is: “the place they start is the place they stay”. It’s critical to your success!

Check out my next blog post for tips on how to attract preschoolers at your dance studio, so you can ensure years of success to come.

Happy Dancing!


P.S.- Looking to boost enrollment or retention in your preschool dance program? Check out my "done-for-you" themed lesson plan kits...